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In August, I attended the formal launch of the second mass media awareness campaign run by Jagran Pehel, the social initiative of India's biggest media house, Jagran Prakashan Ltd. Now, media houses are not experts in diabetes or health, but they are in communicating to larger masses. This project will focus on gestational diabetes in four states in Northern India and in doing so, Jagran Pehel will use its networks to influence the demands at community level while simultaneously building pressure at policy level. We are full of expectations and some have already been realised as you will see in the story on the project.
It was a pleasure partnering Jagran Pehel and UNFPA for such an innovative and impactful project in Bihar.
Your efforts in Bihar and Uttar Pradesh have been quite successful have where people have started talking on child nutrition and health for the first time. Even elected representatives are coming forward taking the lead to fight against malnutrition.
Bihar Education Project (BEP) is happy to acknowledge and appreciate the innovative work of Jagran Pehel in conceptualizing and running a campaign for the land donation for construction of primary school buildings in Bihar.